We begin by meeting with you and your team in a brainstorming session where we formulate a long-term strategy to increase your business, using your book as our main tool.
In this meeting, Michael Drew will determine your needs and resources, explore tactics, and will clarify your goals, benefits, and identify key indicators of success.
2. Master Marketing Plan
After the meeting, we’ll help you create and execute a master marketing plan.
This will allow for the greatest return from your resources, from Michael Drew’s experience and knowledge and from the combined reach of yours and our networks.
3. Promotion Assistance
You’ll getadvise and assistance in all aspects of promotion and media planning.
This includes suggestions on your book’s title, securing big-name book endorsements, and even choosing an experienced book publicist.
Michael Drew can also supply lists and advice for reaching out to bookstores to increase shelf space. He can help you set up direct-mail or telemarketing projects to increase your book’s chances of reaching the best-seller list.
4. Best-seller List Reporting
We’llwork directly with booksellers and best seller-list media to facilitate the reporting of your book sales to the appropriate best-seller lists, and is vigilant in ensuring that no mistakes are made or, if there’s a reporting error, that it’s corrected immediately.
Typical Project Costs
These vary depending on the strategy we create, the duration of the project, expenses, and the state of the existing author/publisher platform. To keep this simple, Promote A Book offers two simple solutions:
Solution 1 – Basic
Best-seller List Reporting ONLY:
$25,000 + $20,000 bonus per major list made to a maximum of $60,000 in bonuses
“No one can guarantee that your book will become a bestseller, but having Michael Drew as your promotional partner is like having Tiger Woods as your golf partner. Your chances of winning increase dramatically. There's no question in my mind that without Michael Drew I would never have become a Wall Street Journal and New York Times bestselling author. My advice to you is to sit up straight, steel your nerves, take a deep breath and call Michael Drew.”
~ Roy H. Williams The Wizard of Ads
“I asked Michael Drew to help me with promoting my book, Masters of Networking, and he comes up with a world record in book marketing! Because of Michael, we broke the world record for most book signings in more than one city on the same day (56 cities). He can out-brainstorm, he can out-manage, he can out-plan, and he can out-do anybody I know in book marketing..”
~ Ivan R. Misner Masters of Networking
“If you've authored a great book that deserves to be a bestseller, put Michael Drew on your team! What makes me so sure? My most recent book, Secrets of VITO: Think and Sell Like a CEO, was promoted to bestseller status with the help of his ideas his ideas, system and work!”
~ Anthony Parinello Secrets of VITO: Think and Sell Like a CEO
“I've learned from my own experience with Michael Drew that he knows what he's doing in book marketing. He can show you how to promote your business book so it generates significant new action for your business, not to mention selling a trainload full of books in the process. Don't be stupid-call Michael up right now and get that bestseller status you've always wanted.”
~ Herb Kay How to Get Filthy Stinking Rich and Still Have Time for Great Sex
“You believe in your ideas so much that you wrote a book. Now what? Turn it over to some publisher, who will give it the old 'ho-hum, hope it works' treatment? Your ideas are so good that you want them to dominate the market, to become the #1 bestseller in its class, right? Then go to Promote A Book and beg Michael Drew to take on your cause, your book. Michael did an outrageous job with the nitty gritty work to get my book, Marketing Outrageously, onto the best-sellers list.”
~ Jon Spoelstra Marketing Outrageously
“How do you make the New York Times, USA Today, Wall Street Journal and Amazon.com bestseller lists without advertising, national bookstore distribution, a major publishing house, radio interviews, television interviews, or print interviews? Listen to Mike Drew. We're thrilled we did.”
~ Bryan & Jeffrey Eisenberg Call To Action: Secret Formulas to Improve Online Results
“Mike Drew knows more secrets about making the bestseller lists than anyone I know. He knows the nuts and bolts of what it takes to make a book sell. We worked together at Bard Press and I know from first-hand experience the energy and passion he brings to each book he works on.”
~ Ray Bard Bard Press
“You can dream all you'd like about seeing your book and your name at the top of a bestseller list. You can write a fantastic book. You can scramble, bleed and beat yourself up marketing that book. None of that guarantees you'll make any bestseller list. Neither does hiring Michael Drew. But Secrets of the Millionaire Mind made it because of his help, as have dozens of his other authors. No amount of hard work or literary brilliance can replace Michael's insider's knowledge, connections and simple blood and sweat commitment. There seems to be a way to make a book successful, and evidently Michael Drew is one of the few who know the secret. Thank you Michael.”
~ T. Harv Eker New York Time # 1 Best-selling Author, Secrets of the Millionaire Mind
“Michael Drew shows aspiring authors how to develop and build the marketing platform they need to become successful.”
~ Larry Kirshbaum Founder LJK Literary Management and Former CEO Time-Warner Publishing
“Michael Drew is an insider's insider when it comes to publishing.”
~ Will Weisser VP and Associate Publisher, Portfolio / Penguin
“It used to be that only publishing veterans knew the secrets to creating a successful book. But Bob Hughes and Michael Drew unearth what makes a book sell. They take you through everything from knowing your subject, to building your audience and identifying publishing models, to tracking sales and creating high-impact marketing and PR.”
~ Jonathan Merkh VP, Publisher Howard Books, a division of Simon & Schuster
“Michael Drew and Bob Hughes contribution to platform publishing and the changes in book publishing industry is not only spot on and insightful, but what Michael Drew has been stating for years.”
“Beneath the Cover is essential reading for any author who wants to learn how to navigate the maze of modern publishing. With their behind-the-scenes knowledge, Michael R. Drew and Robert J. Hughes can help any writer succeed in today's hypercompetitive marketplace.”
~ Clint Greenleaf Founder, CEO, Greenleaf Book Group
“Among the many publishing challenges authors face becoming a bestseller may not be uppermost -- but this is a critical element of any successful writer's portfolio. As a bookstore sales professional who has worked on hundreds of bestseller campaigns, I've long known that books don't sell themselves: It takes a lot of promotional effort and perseverance… Michael R. Drew and Bob Hughes have isolated the key ingredients authors can use to build their own success”
~ Jaylene Owen Corporate Sales Coordinator of Borders Book Group
“An excellent introduction to the challenging realities of today's publishing marketplace and to maximizing the chances for your book to succeed.”
~ James Levine Principal, Levine Greenberg Literary Agency, Inc.
“The publishing landscape has changed forever and the challenges facing authors have never been greater. If you are serious about becoming a published author, read Beneath the Cover from cover to cover --the odds will be stacked in your favor”
~ David Ratner President & COO Newman Communications
“As a media and public relations expert, there is one question that I get asked more than any other and that is , “how do I become a published author and get everyone in the world to read it?” For me, answering that very complicated question just got a whole lot easier. Quite frankly there are a few ways to accomplish this goal but those game plans all encompass one name: publishing savant Michael Drew. Michael is setting the bar even higher to a new standard in publishing.”
~ Erin Saxton President Media Strategist The Idea Network
“I’ve known Michael Drew for a decade as we’ve both been in the book industry. As a book publicist, I respect the Michael’s tenacity, networking and passion for the book industry.”
~ Marika Flatt PR by the Book
“...Publishing visionary Michael Drew presents step-by-step guide to beating the odds and making your book a smashing success...”
~ Jane Wesman President, Jane Wesman Public Relations, Inc.