That means that each book gets the Harry Potter treatment.
You may recall that as J.K. Rowling’s Harry Potter books grew increasingly popular with each successive title, retailers (and the publisher) created something special out of each release.
You’ve read reports and seen television news segments about the all-night parties with readers dressed as their favorite Harry Potter characters, camping out at bookstores in eager anticipation of the midnight release.
What you may not have known is how orchestrated the sales of every Potter book were.
There is a Method Behind Fanatical Madness
When each Harry Potter title was announced, up to two years before its actual release, people would go to stores and pre-order the book, or do the same online. The publisher, and retailers, would agree to embargo the book so that all data for those sold copies would be released on the very same day (often beginning at midnight).
On that official opening day, those accumulated, pent-up sales would be dumped into the retailers’ reporting systems and the book would launch at number one, often breaking day and week sales records.
Orchestrating Your Own Bestseller Launch
Publishers and retailers work together to create this kind of marketing and sales approach for only one or two books a year, and not the 99.9% of other books that are published. Promote A Book does this with every title it works with, with every author it represents.
We “embargo” the book, in effect, asking retailers to hold sales until the publisher’s prescribed sales date (other times, often books are sold before their official release). We do exactly what a publisher would do with a book, only we work with the retailers directly.
We take orders, sell the book to the consumer, and hold those sales until the release of the book. It’s a controlled release that’s entirely above board and ethical.
And just as with the phenomenally successful Harry Potter books, your book becomes an instant best seller, thanks to actual sales from actual individual consumers who have bought actual books at an actual retailer. Our clients don’t warehouse books or buy in bulk: their books are sold to readers, and those books become best sellers.
What Will a Best-selling Book Do for You?
Once you have reached the best seller list, you are there. You’ve arrived. You’ve made it! It’s a real achievement. No one can take that away from you. For the rest of your life (and for a long time afterward), you will be referred to as “the best-selling author of Your Book.”
What you can gain from this new title and status is limited only by your imagination, and increased by your platform and ability to capitalize on this new-found power.
Here are some immediate benefits you’ll acquire by having a national best seller:
Stronger brand name and company identity (and as with increased consumer awareness, a greater growth for your business)
Bigger and better deals from publishers on your next book(s).
Not only fame, but probably fortune, and definitely the opportunity and the ability to make a difference.
Book Marketing and Branding: How do you get a best-selling book?
You can reach the national best-seller lists in any of four different ways:
#1 You work hard and spend hard. This the tried-and-true way. You do everything from the ground up. You begin with a universal topic that no one can afford to ignore. You create a compelling book out of that topic. You spend millions to run a wide-reaching ad and promotional campaign for your book. You set up major-league, innovative book events in at least 50 cities around the country during the first week the book is on sale. You spend many thousands of dollars on your PR campaign, and make sure to include expensive satellite media tours, national morning drive radio tours, and everything else you can think of. You start planning your launch two or three years in advance of initial publication. This is an effective way to get a best seller, and it often works. But it’s not cheap. Not by a long shot.
#2 You get lucky. This requires blind faith that you’re going to win the best seller lotto. You can always hope your book gets noticed by some super-powerful media mogul who wants to do everything possible to tell the entire planet about you and your work at his or her own expense. Possible? Yes. Probable? Well, no.
#3 You rig it. This is both unethical and quite probably detrimental to your career. If you have enough money, you can certainly fill a warehouse with your own books, the books you’ve bought to get your name on a list. But do you really want your success that badly? Are you willing to risk your reputation by bulk sales that come off as the desperate act of a desperate writer? Best case scenario — you don’t hit the best-seller list, but you hit the front page with a scandal story. Worst case: The best-seller lists ignore you by not counting any of your books as sold. A waste of money and a loss of reputation.
#4 You get smart. This is where Promote A Book comes in. It’s not easy (you’ll be doing work), but we know what to do and how to do it. Michael Drew will help you identify resources, prepare your team, and direct your efforts toward the most productive and cost-effective methods for reaching the bestseller lists.
Ideally, every book sold to a customer is a book reported to the lists. This way, you’re not grasping at straws and hoping you have what it takes or praying you’ve sold enough books. You simply know, because you now have a proven winner on your team. You’ve got Promote A Book.
Find out if Promote A Book can help you with your potentially life-changing best seller by Applying Today.
“No one can guarantee that your book will become a bestseller, but having Michael Drew as your promotional partner is like having Tiger Woods as your golf partner. Your chances of winning increase dramatically. There's no question in my mind that without Michael Drew I would never have become a Wall Street Journal and New York Times bestselling author. My advice to you is to sit up straight, steel your nerves, take a deep breath and call Michael Drew.”
~ Roy H. Williams The Wizard of Ads
“I asked Michael Drew to help me with promoting my book, Masters of Networking, and he comes up with a world record in book marketing! Because of Michael, we broke the world record for most book signings in more than one city on the same day (56 cities). He can out-brainstorm, he can out-manage, he can out-plan, and he can out-do anybody I know in book marketing..”
~ Ivan R. Misner Masters of Networking
“If you've authored a great book that deserves to be a bestseller, put Michael Drew on your team! What makes me so sure? My most recent book, Secrets of VITO: Think and Sell Like a CEO, was promoted to bestseller status with the help of his ideas his ideas, system and work!”
~ Anthony Parinello Secrets of VITO: Think and Sell Like a CEO
“I've learned from my own experience with Michael Drew that he knows what he's doing in book marketing. He can show you how to promote your business book so it generates significant new action for your business, not to mention selling a trainload full of books in the process. Don't be stupid-call Michael up right now and get that bestseller status you've always wanted.”
~ Herb Kay How to Get Filthy Stinking Rich and Still Have Time for Great Sex
“You believe in your ideas so much that you wrote a book. Now what? Turn it over to some publisher, who will give it the old 'ho-hum, hope it works' treatment? Your ideas are so good that you want them to dominate the market, to become the #1 bestseller in its class, right? Then go to Promote A Book and beg Michael Drew to take on your cause, your book. Michael did an outrageous job with the nitty gritty work to get my book, Marketing Outrageously, onto the best-sellers list.”
~ Jon Spoelstra Marketing Outrageously
“How do you make the New York Times, USA Today, Wall Street Journal and Amazon.com bestseller lists without advertising, national bookstore distribution, a major publishing house, radio interviews, television interviews, or print interviews? Listen to Mike Drew. We're thrilled we did.”
~ Bryan & Jeffrey Eisenberg Call To Action: Secret Formulas to Improve Online Results
“Mike Drew knows more secrets about making the bestseller lists than anyone I know. He knows the nuts and bolts of what it takes to make a book sell. We worked together at Bard Press and I know from first-hand experience the energy and passion he brings to each book he works on.”
~ Ray Bard Bard Press
“You can dream all you'd like about seeing your book and your name at the top of a bestseller list. You can write a fantastic book. You can scramble, bleed and beat yourself up marketing that book. None of that guarantees you'll make any bestseller list. Neither does hiring Michael Drew. But Secrets of the Millionaire Mind made it because of his help, as have dozens of his other authors. No amount of hard work or literary brilliance can replace Michael's insider's knowledge, connections and simple blood and sweat commitment. There seems to be a way to make a book successful, and evidently Michael Drew is one of the few who know the secret. Thank you Michael.”
~ T. Harv Eker New York Time # 1 Best-selling Author, Secrets of the Millionaire Mind
“Michael Drew shows aspiring authors how to develop and build the marketing platform they need to become successful.”
~ Larry Kirshbaum Founder LJK Literary Management and Former CEO Time-Warner Publishing
“Michael Drew is an insider's insider when it comes to publishing.”
~ Will Weisser VP and Associate Publisher, Portfolio / Penguin
“It used to be that only publishing veterans knew the secrets to creating a successful book. But Bob Hughes and Michael Drew unearth what makes a book sell. They take you through everything from knowing your subject, to building your audience and identifying publishing models, to tracking sales and creating high-impact marketing and PR.”
~ Jonathan Merkh VP, Publisher Howard Books, a division of Simon & Schuster
“Michael Drew and Bob Hughes contribution to platform publishing and the changes in book publishing industry is not only spot on and insightful, but what Michael Drew has been stating for years.”
“Beneath the Cover is essential reading for any author who wants to learn how to navigate the maze of modern publishing. With their behind-the-scenes knowledge, Michael R. Drew and Robert J. Hughes can help any writer succeed in today's hypercompetitive marketplace.”
~ Clint Greenleaf Founder, CEO, Greenleaf Book Group
“Among the many publishing challenges authors face becoming a bestseller may not be uppermost -- but this is a critical element of any successful writer's portfolio. As a bookstore sales professional who has worked on hundreds of bestseller campaigns, I've long known that books don't sell themselves: It takes a lot of promotional effort and perseverance… Michael R. Drew and Bob Hughes have isolated the key ingredients authors can use to build their own success”
~ Jaylene Owen Corporate Sales Coordinator of Borders Book Group
“An excellent introduction to the challenging realities of today's publishing marketplace and to maximizing the chances for your book to succeed.”
~ James Levine Principal, Levine Greenberg Literary Agency, Inc.
“The publishing landscape has changed forever and the challenges facing authors have never been greater. If you are serious about becoming a published author, read Beneath the Cover from cover to cover --the odds will be stacked in your favor”
~ David Ratner President & COO Newman Communications
“As a media and public relations expert, there is one question that I get asked more than any other and that is , “how do I become a published author and get everyone in the world to read it?” For me, answering that very complicated question just got a whole lot easier. Quite frankly there are a few ways to accomplish this goal but those game plans all encompass one name: publishing savant Michael Drew. Michael is setting the bar even higher to a new standard in publishing.”
~ Erin Saxton President Media Strategist The Idea Network
“I’ve known Michael Drew for a decade as we’ve both been in the book industry. As a book publicist, I respect the Michael’s tenacity, networking and passion for the book industry.”
~ Marika Flatt PR by the Book
“...Publishing visionary Michael Drew presents step-by-step guide to beating the odds and making your book a smashing success...”
~ Jane Wesman President, Jane Wesman Public Relations, Inc.
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