Publishing Professional Endorsements
Words of Praise for Beneath the Cover
Michael Drew shows aspiring authors how to develop and build the marketing platform they need to become successful.
Michael Drew is an insider’s insider when it comes to publishing.
It used to be that only publishing veterans knew the secrets to creating a successful book. But Bob Hughes and Michael Drew unearth what makes a book sell. They take you through everything from knowing your subject, to building your audience and identifying publishing models, to tracking sales and creating high-impact marketing and PR.
Michael Drew’s contribution to platform publishing and the changes in book publishing industry is not only spot on and insightful, but what he has been stating for years.
The publishing landscape has changed forever and the challenges facing authors have never been greater. If you are serious about becoming a published author, read Beneath the Cover from cover to cover –the odds will be stacked in your favor.
As a media and public relations expert, there is one question that I get asked more than any other and that is, “how do I become a published author and get everyone in the world to read it?” For me, answering that very complicated question just got a whole lot easier. Quite frankly there are a few ways to accomplish this goal but those game plans all encompass one name: publishing savant Michael Drew. Michael is setting the bar even higher to a new standard in publishing.
I’ve known Michael Drew for a decade as we’ve both been in the book industry. As a book publicist, I respect the Michael’s tenacity, networking and passion for the book industry.
Beneath the Cover is essential reading for any author who wants to learn how to navigate the maze of modern publishing. With their behind-the-scenes knowledge, Michael R. Drew and Robert J. Hughes can help any writer succeed in today’s hyper competitive marketplace.
Among the many publishing challenges authors face becoming a bestseller may not be uppermost — but this is a critical element of any successful writer’s portfolio. As a bookstore sales professional who has worked on hundreds of bestseller campaigns, I’ve long known that books don’t sell themselves: It takes a lot of promotional effort and perseverance… Michael R. Drew and Bob Hughes have isolated the key ingredients authors can use to build their own success…