The Promote A Book Team

Michael R. Drew

CEO & Founder

Getting books noticed is in Michael Drew’s blood. Making books the essential reads that everyone needs to buy and talk about is in his genes. With a string of national best sellers (many of them number-one titles) that reads like an all-star team of today’s most popular business writers, Michael loves books. He’s launched 79 consecutive books onto national best seller lists, and has 1,000 number-one Amazon titles.

Michael has been marketing books for his entire career, perfecting his skills at such respected publishers as Bard Press, Entrepreneur Magazine, Longstreet Press and Thomas Nelson Publishers, among many others. He has mastered the intricacies of publishing, and has adapted to today’s fast-evolving industry. Promote A Book was founded to work directly with writers.

Beyond merely helping their books to sell well, Promote A Book also works with authors on an essential component of their continuing success: building a platform for their writing that will expand their audience. Through his speaking engagements, career coaching, and the use of personas to intensify the effectiveness of copy, Michael has created a new generation of thought leaders. He has helped them to become even more effective entrepreneurs who nourish today’s idea-hungry marketplace.

Michael has observed up-close the shifting dynamics of the publishing industry and how content reaches today’s varied audiences. As a result, he has expanded Promote A Book’s services to include consulting and planning on everything from Internet distribution and website building, to video creation, book trailers, podcasting, and more.


Rachelle Fender

Director of Business Development

Rachelle Fender has extensive experience working with best-selling authors and speakers in the business and personal development sector. Her authors include Murray Smith, who wrote the New York Times best-selling “The Answer”; Cynthia Kersey, author of “Unstoppable” and “Unstoppable Women”; John Assaraf, author of “Street Kid” and co-author of “The Answer”; and Crystal Andrus, who wrote “Simply Woman.”

Rachel is also expert in in-person back-of-the-room sales, as well as retail and virtual sales of higher-end products and services. She is also an expert in promoting and booking authors for speaking engagements through highly regarded speakers’ bureaus.

With a corporate background in personal development, she has held a range of positions from vice president of sales to business development partner, and has successfully managed multi-million dollar budgets. She has developed sales training scripts for personal development personnel and recently wrote, tested, and implemented several new sales-process manuals that managed to reduce a sales cycle from three days to just 1.25 hours.

Rachelle has brought her talents to training sales representatives and company staff at all levels of growth, from start-ups to seasoned operations. Thanks to her coaching and mentoring, many of the sales teams she has worked with have exceeded revenue objectives. She has Her consistently exceptional performance in personal development, sales, promotional marketing, branding, and co-creating intellectual property has been widely recognized.

Most recently, Rachelle played an instrumental role in refocusing a self-development company on how to clarify the most effective marketing and sales strategies for producing results with their ideal clients. Her efforts resulted in a more accurate target market and increased income generation.

Rachelle proudly heads up the Business Development area at Promote A Book.


Cinde Dobson Johnson

Director of Client Relations

Cinde has been accused of being a dreamer, stubbornly persistent and overly optimistic. However, she prefers “architect of awesomeness.” Because that’s what she believes life is really about—helping others discover, achieve and live their dreams. “Life really is too short to settle for anything less then mind-blowing.”

The daughter of an IBM-er-turned-entrepreneur, she tried her hand at the corporate world, where she oversaw training for 3500+ staff members in 5 states. After a year off in Europe, she returned to the States to work for a boutique executive management consulting and training firm in Atlanta, and her connection there landed her a position with Bryan and Jeffrey Eisenberg, the inventors of Persona Architecture, allowing her to learn about personas and the PA methodology directly from its creators.

She brought this knowledge and experience to the Promote A Book team in 2009, and has been involved in applying PA to clients’ websites and marketing platforms ever since.

In addition to her current role with our clients and managing Michael’s active speaking schedule, she is the Director of Promote A Book’s Best Seller division, personally overseeing the back end coordination of each campaign.

“I get completely jazzed up connecting people with their passion and purpose in life – then helping them share that passion with the world in a big way.”